Tags Archives: Video #MCMI

MCMI REPORT: JAY LONZO – Last Drop (Official Music Video)

MCMI Report: JAY LONZO – Last Drop (Official Music Video)

A little behind the scenes Hip Hop trivia – yours truly recorded Jay Lonzo’s first joint Double Zero at MCMI 500 Studios in Brooklyn 2 years ago. Since then he has been heating up, following his guest appearance at BARCLAY CENTER. You might recall his first video “Live from Brooklyn” we posted awhile back (find it here) or his freestyle for Team Backpack that got heavy spins.

MCMI REPORT: JAY LONZO - Last Drop (Official Music Video)

This latest video “Last Drop” from Brooklyn’s youngest in charge, was shot by EZRU, all over the streets of Brooklyn, with a moment or two at Stonebrown Studios, where he has been recording tracks for his future release It Takes a Village.

The video is tight. Jay rides the head-nodding beat perfectly, showing you how easily he can stretch a freestyle into a catchy video, “no ad libs, no hook” and keep you listening. Lonzo is just giving you a little glimpse into his life right now, but he does slip in some knowledge on Donald Trump and Colin Kaepernick in there, plus his dreams for the future.

It’s illogical to think that soon wouldn’t be me, everybody coppin’ tickets just to come and see me (and that’s the dream”

He also drops that his album is done (no Khaled), so expect that soon.

@GMS_MCMI | @MCMIreport | @JayLonzo    #Brooklyn #JayLonzo

MCMI Report: JAY LONZO – Last Drop (Official Music Video)

MCMI Report: Jay Lonzo – Live! From Brooklyn (Official Music Video) #MCMI


MCMI Report: Jay Lonzo – Live! From Brooklyn (Official Music Video) #MCMI – Newcomer Jay Lonzo drops a couple of introductory verses over a Statik Selectah/Mac Miller/ Terminology track. I have to put the MCMI stamp of approval on this one. Full disclosure: Jay Lonzo is the son of a friend of mine. I helped him record his first freestyle for Soundcloud not too long ago. He has tremendous talent. His songwriting is excellent as well. Hooks, concepts, storylines, not what you expect from a 15 year old. I told him to keep honing his skills, keep the right team around him and in a year or two he would be a beast.

MCMI Report: Jay Lonzo - Live! From Brooklyn

Well, Jay is not trying to wait that long! In only a few months he crafted this banger, recorded it with the help of the homie Marc Bars (aka Mr. Metaphor from Brooklyn Academy), got with his team of like-minded individuals and shot this video. AmbrosiaForHeads has already branded him “the next great Brooklyn MC” and says

“One listen to his song, “Live! From Brooklyn,” … reveals an artist who sounds like he’s put in years of work”

Well, although he is young, Lonzo actually has put in years of work. Work writing in the pad, listening to the greats, learning from his pops, (who rhymes and sings himself, but keeps it on the low), working with MC’s, producers, photographers and video directors and getting knowledge from everywhere he can. That’s how he can drop gems like

How come, ain’t no MC’s like Malcom, Practice what you preach ain’t preachin’ inside ya albums?”

and

“Just because you post up with a vest doesn’t mean that you’re iron proof.”

On the set of his video, directed, shot and edited by by Jay, Ezru and Kodagenic, I saw that he had assembled a formidable team, friends his age, (The Goodz Productions, J Da Liberator, Fresh The Prophet) who are positive, creative and about their business. It was great to see Mom and Dad there encouraging Jay to follow his dreams. I think a strong foundation of family will help this promising MC stay grounded, avoiding the common pitfalls of the streets and the music industry.

From the sound of what he’s spittin’ in this video, I’d say the wait is over – Jay Lonzo has arrived! You can expect a lot of heat from this kid. You can quote me on that.

– GMS

Instagram: @GMS_MCMI | @jaylonzoo | @MCMIreport |
Twitter: @GMS_MCMI | @emceelonzo | @ezrunyc | @kodagenic
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MCMI Report: Jay Lonzo – Live! From Brooklyn (Official Music Video) #MCMI