Tags Archives: substantial

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI Report: This just in! Mid Atlantic Ford Dealers got MCMI affiliated rapper Substantial into one of their new vehicles and he made magic! Okay, this is taking “spittin’ in the whip” to the next level. Et first I was like “Oh cool. The homie Substantial (member of The Plague, Fanomm, Bop Alloy & Ef@mm) did a FORD commercial. But when I watch it, it’s more like Ford did a Substantial commercial! It’s all about him, growin’ up in DC and Baltimore, his daughter and his career as an artist. And he does spit a verse, all while driving around in a Ford Fusion.

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion

Earlier this summer, Substantial’s song The Sub Way was chosen by UBER for their #UberSummerSeries campaignThey used the beat and hook to promote the second installment of the Uber Summer Concert Series, presented by Perrier and Hotel Indigo, but the video was of a rooftop concert featuring the artist Yuna (big up to her).

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion

Now FORD is using The Sub Way in their commercial. The commercial and the full song are featured prominently on FordMusic.com. I’m thinking with TWO billion dollar companies wanting to use this song, it obviously strikes a chord with them and with the public.

This is a great look for Substantial who just released the Present [EP] with producer Marcus D, available on iTunes and Bandcamp [Explicit] & [Clean]. You can stream both on Spotify.

He also has a new shirt out, called the Eclipse #BackToLyrics T-shirt from Substantial & HiPNOTT Records, featuring artwork that includes lyrics from Nujabes‘ song ‘Eclipse‘ featuring Substantial from the 2005 album ‘Modal Soul‘. The digital artwork was designed by Substantial himself. Shirts availabe here. Modal Soul album here.

With so much going on, you might want to sign up for updates on Stan’s new Fanbridge Action Page, where you can ask him questions (and he actually answers them!), connect with him on Facebook, Instagram, Twitter, Youtube, Soundcloud, Spotify and more.

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion

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MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)



MCMI RADIO: BAD SEED talks Thin Black Line & Police Brutality

Episode 1 – pt 1
MCMI RADIO: Real Hip Hop. Real Talk. Corey “BAD SEED” Pierson

For those who never knew about MCMI RADIO, it was launched Friday June 8th 2012, as part of the 6th Man Radio station (shout outs to Bad Seed), hosted on BlogTalkRadio. our first episode was MCMI RADIO: Real Hip Hop. Real Talk. Ep 1 “LYRICISTS LOUNGE” and continued for 50 straight episodes, until our final broadcast “MCMI RADIO: Ep 50 – Rock Steady Crew & End of the Weak”, on Friday, July 26th, 2013. The show was primarily hosted by myself (GMS) and my partner in MCMI, The Plague, Hydra and basically my brother from another mother, LR Blitzkrieg.


Over the year, we featured co-hosts and special guests including PackFM, MrMecc, Poison Pen, PH (#ripPH), Wordsworth, D-Stroy, Tonedeff, Sha Stimuli, Masta Ace, Mazzi, Vicky Green, Substantial, Bad Seed, Billy Screem (TeamHOMI), Organik (KOTD), Sara Kana, Homeboy Sandman, Vice Verses (EOW), Kosha Dillz, Audible Doctor (BrownBagAllstars), Chordz Cordero, yU, Steph the Saphic Songstress, The MarXman, Angel “Sweetness” Garcia (Pro Boxer) and Novell “Black Taoist” Bell (ManUpStandUp / BET’s “IRON RING”), I Am Many, Jess James Figeroa, Swave Sevah (TeamHOMI), Bryan from theBeeShine, Keith “Wild Child” Middleton, Icon the Mic King, and Kevin “DJ Organic” Fitzgerald (Freestyle: The Art of Rhyme).


After a year of doing the talk show live almost every week, LR Blitzkrieg and myself just couldn’t keep it up. The show took a lot of work, preparing, setting up interviews, getting crates ready. We needed to dedicate more of our time to the record label and to other aspects of MCMI, so we stopped doing the show.

Well, almost three years later – WE ARE BACK, BABY! This time the show will not be live and will not be weekly. It is now hosted on the MCMI YouTube Channel (Subscribe), which has MUCH better sound quality than BlogTalkRadio and will drop from time to time, whenever we have a good interview or something to talk about.


All of the previous BlogTalkRadio shows are archived and can be found on MCMIreport.com/radio-archives. That will be considered “Season 1″. The new shows on Youtube are “Season 2″. Some will be mostly audio, with photos and video clips inserted throughout. Others will be full video format. New music and videos will occasionally be featured between segments of talk.

The new shows will be alternately hosted by MCMI’s GMS, LR Blitzkrieg, Keith WildChild Middleton, MrMecc and other artists affiliated with MCMIreport.com and MCMI Records. So, subscribe, listen, like, comment, share and stay tuned!!!


IG: @MCMIreport | @GMS_MCMI | @LR_Blitzkrieg
TW: @MCMIreport | @GMS_MCMI | @LR_Blitzkrieg

MCMI REPORT: Tokyo Cigar x Substantial – “Constant” (feat. Tanya Denise) [Video]

Tokyo Cigar x Substantial - "Constant"

Producer extraordinaire, MD’s own Tokyo Cigar, presents “Constant,” featuring Substantial and Irish vocalist Tanya Denise. This international collaboration crafted by Tokyo Cigar is dedicated to true love, set over a laid back jazzy beat. Tokyo Cogar, you got some fire. Please send us a beat for our upcoming Plague project! :D

*Ahem* Back to the review …

Lyrically, Substantial lays it down with his super laid back, yet strong, confident delivery. When the chorus comes in the vocals are so sweet, they make you shudder.

The video is directed by Garrett Lynam and Tokyo Cigar, who filmed in both Maryland and Ireland, and is a visual representation of people from all around the world coming together to make some great art.

This song is truly a gem. It will force you to move your head up and down with a smile on your face for Hip Hop. This is a must add to your playlist. Get it now on iTunes.

@GMS_MCMI | @MCMIreport | @IAmSubstantial | @TokyoCigar

MCMI REPORT: Mastering with Substantial

MCMI Report: Mastering with Substantial

MCMI’s own GMS dropped in on Substantial at his Maryland studio and they discussed mastering of your song before release of the record. The prolific MC who is part of The Plague collective explained that you can master your songs yourself, if you know what you are doing. As A&R of HIPNOTT Records one of his responsibilities is coaching and mentoring other artists on the label. As an educator he schools young minds on how to achieve their dreams and goals. In this video, he schools me on the settings he uses to get that extra punch out of his mixes.

The song being worked on is Follow the Master, off of The PAST … [EP] which is available right now at IAmSubstantial.com and other digital outlets. All of the songs pack heat. You should definitely download that.

The PAST EP Cover


@GMS_MCMI | @MCMIreport@IamSubstantial

Substantial & Algorythm: Always [EP] (Stream Full Album)

Substantial & Algorythm: Always [EP]

00:00 Lasting Impression (feat. Wayna)
04:08 Black of All Trades
08:04 Tony Stanza (feat. Tonedeff & Marcus D)
13:10 Cool Mornings (feat. Deborah Bond)
16:47 Always (feat. Fjer)

Sub2-By_Tattiana_HowardSubstantial & Algorythm: Always EP dropped a few weeks ago on HipNOTT Records and it is BANGIN’! Always one to “show and prove” Substantial offers you a chance to listen to the new EP in its entirety right on his Youtube Channel. You can choose your level of support, if you’re feeling the music, be it Amazon, Google Play, iTunes & Spotify, referring to friends, liking and commenting on Youtube, etc.

More about the project:

‘Always’ is the second of three EPs leading up to Substantial’s upcoming fourth studio album, The Past Is Always Present In The Future. Always features GRAMMY nominated, Ethiopian-born, singer/songwriter Wayna, QN5 founder and emcee Tonedeff, DC based singer/songwriter Deborah Bond, Danish singer/songwriter/producer Fjer, and Seattle based Bop Alloy producer Marcus D. Musically, Algorythm provides the perfect soundscape for Substantial’s witty and thought provoking lyrics which are sharp as ever.

Clean VersionBandcamp
Website: IamSubstantial.com

Substantial’s full length album The Past Is Always Present In The Future drops fourth quarter 2015. Drop a comment and let me know if you’re feeling this project as much as I am.

* SUBSTANTIAL will be rocking with The PLAGUE at the PH MEMORIAL TRIBUTE CONCERT, at SANTOS, in NYC, this Wednesday, August 5th, along with IMMORTAL TECHNIQUE, PHAROAHE MONCH, JEAN GRAE, SEAN PRICE, ROCKNESS, SMIF N WESSUN and many other stellar artists. #ripPH

@GMS_MCMI | @MCMIreport | @IAmSubstantial