MCMI Report: Jay Lonzo – Live! From Brooklyn (Official Music Video) #MCMI – Newcomer Jay Lonzo drops a couple of introductory verses over a Statik Selectah/Mac Miller/ Terminology track. I have to put the MCMI stamp of approval on this one. Full disclosure: Jay Lonzo is the son of a friend of mine. I helped him record his first freestyle for Soundcloud not too long ago. He has tremendous talent. His songwriting is excellent as well. Hooks, concepts, storylines, not what you expect from a 15 year old. I told him to keep honing his skills, keep the right team around him and in a year or two he would be a beast.
Well, Jay is not trying to wait that long! In only a few months he crafted this banger, recorded it with the help of the homie Marc Bars (aka Mr. Metaphor from Brooklyn Academy), got with his team of like-minded individuals and shot this video. AmbrosiaForHeads has already branded him “the next great Brooklyn MC” and says
“One listen to his song, “Live! From Brooklyn,” … reveals an artist who sounds like he’s put in years of work”
Well, although he is young, Lonzo actually has put in years of work. Work writing in the pad, listening to the greats, learning from his pops, (who rhymes and sings himself, but keeps it on the low), working with MC’s, producers, photographers and video directors and getting knowledge from everywhere he can. That’s how he can drop gems like
“How come, ain’t no MC’s like Malcom, Practice what you preach ain’t preachin’ inside ya albums?”
“Just because you post up with a vest doesn’t mean that you’re iron proof.”
On the set of his video, directed, shot and edited by by Jay, Ezru and Kodagenic, I saw that he had assembled a formidable team, friends his age, (The Goodz Productions, J Da Liberator, Fresh The Prophet) who are positive, creative and about their business. It was great to see Mom and Dad there encouraging Jay to follow his dreams. I think a strong foundation of family will help this promising MC stay grounded, avoiding the common pitfalls of the streets and the music industry.
From the sound of what he’s spittin’ in this video, I’d say the wait is over – Jay Lonzo has arrived! You can expect a lot of heat from this kid. You can quote me on that.
MCMI Report: Jay Lonzo – Live! From Brooklyn (Official Music Video) #MCMI