Tags Archives: Spotify

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI Report: This just in! Mid Atlantic Ford Dealers got MCMI affiliated rapper Substantial into one of their new vehicles and he made magic! Okay, this is taking “spittin’ in the whip” to the next level. Et first I was like “Oh cool. The homie Substantial (member of The Plague, Fanomm, Bop Alloy & Ef@mm) did a FORD commercial. But when I watch it, it’s more like Ford did a Substantial commercial! It’s all about him, growin’ up in DC and Baltimore, his daughter and his career as an artist. And he does spit a verse, all while driving around in a Ford Fusion.

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion

Earlier this summer, Substantial’s song The Sub Way was chosen by UBER for their #UberSummerSeries campaignThey used the beat and hook to promote the second installment of the Uber Summer Concert Series, presented by Perrier and Hotel Indigo, but the video was of a rooftop concert featuring the artist Yuna (big up to her).

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion

Now FORD is using The Sub Way in their commercial. The commercial and the full song are featured prominently on FordMusic.com. I’m thinking with TWO billion dollar companies wanting to use this song, it obviously strikes a chord with them and with the public.

This is a great look for Substantial who just released the Present [EP] with producer Marcus D, available on iTunes and Bandcamp [Explicit] & [Clean]. You can stream both on Spotify.

He also has a new shirt out, called the Eclipse #BackToLyrics T-shirt from Substantial & HiPNOTT Records, featuring artwork that includes lyrics from Nujabes‘ song ‘Eclipse‘ featuring Substantial from the 2005 album ‘Modal Soul‘. The digital artwork was designed by Substantial himself. Shirts availabe here. Modal Soul album here.

With so much going on, you might want to sign up for updates on Stan’s new Fanbridge Action Page, where you can ask him questions (and he actually answers them!), connect with him on Facebook, Instagram, Twitter, Youtube, Soundcloud, Spotify and more.

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion

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MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI RECORDS: Chordz Cordero & Sir Manley present The HighBred LP [Full Album]

MCMI RECORDS: Chordz Cordero & Sir Manley present The HighBred LP
MCMI RECORDS: Chordz Cordero & Sir Manley present The HighBred LP

The “HighBred” consists of two MC’s, Chordz Cordero (Jamaica Queens, NY) and Sir Manley (Muskegon, MI). The HighBred LP is their first project presented to the world, a joint effort from Intaphaze Records, Man@Work Productions and MCMI Records. The LP brings you back to a time where music was simple: good music, good lyrics, good choruses. What more could you ask for?

MCMI RECORDS: Chordz Cordero & Sir Manley present The HighBred LP

Sir Manley (left) & Chordz Cordero (right) are “HighBred”

The best way to describe the album is Soul + Hip-Hop, something the group likes to call “Soul Hop. On it, Sir Manley and Chordz Cordero trade verses, while Chordz and a few guest artists sing beautifully on the hooks. The beats and music, provided by Boonie Mayfield are soulful Boom Bap, while the lyrical content can be described as truthful and poetic, yet still gritty and hardcore, and at times spiritual or soul searching, as the duo explore topics such as life, love and the struggle to remain original, in an era of clones.

Besides Chordz, Manley and Boonie Mayfield, the album is blessed with supporting artists who really add something to the project, such as Zo’ Kimoni, Venson Dix, Passionate Poet, Che’ V, Mickey Wallace, Trademark Massey and J’Mel Lu, the last of whom also did all the editing for their two videos thus far, How I See It, Original (We Remain) and is working on The Ride ft. Zo’ Kimoni, which is set to drop next. With three teams behind the project, Intaphaze, Man@Work and MCMI, the HighBred LP is gathering considerable buzz.

MCMI RECORDS: Chordz Cordero & Sir Manley present The HighBred LPThe song 3rd Stone Blues also offers a welcome visit from the late great PH aka Pumpkinhead. This song is just a sample of previously unreleased material that will be released on MCMI Records in the coming year from the legendary MC, Plague co-founder and former President of A&R at MCMI Records, who was actually responsible for bringing the label in on this project, right before his tragic passing.

 

The HighBred LP is available on iTunes, Amazon, Bandcamp, can be found on Spotify, Shazaam and all digital outlets. CD’s will be available soon.

MCMI RECORDS: Chordz Cordero & Sir Manley present The HighBred LP

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