Tags Archives: HiPNOTT Records

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI Report: This just in! Mid Atlantic Ford Dealers got MCMI affiliated rapper Substantial into one of their new vehicles and he made magic! Okay, this is taking “spittin’ in the whip” to the next level. Et first I was like “Oh cool. The homie Substantial (member of The Plague, Fanomm, Bop Alloy & Ef@mm) did a FORD commercial. But when I watch it, it’s more like Ford did a Substantial commercial! It’s all about him, growin’ up in DC and Baltimore, his daughter and his career as an artist. And he does spit a verse, all while driving around in a Ford Fusion.

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion

Earlier this summer, Substantial’s song The Sub Way was chosen by UBER for their #UberSummerSeries campaignThey used the beat and hook to promote the second installment of the Uber Summer Concert Series, presented by Perrier and Hotel Indigo, but the video was of a rooftop concert featuring the artist Yuna (big up to her).

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion

Now FORD is using The Sub Way in their commercial. The commercial and the full song are featured prominently on FordMusic.com. I’m thinking with TWO billion dollar companies wanting to use this song, it obviously strikes a chord with them and with the public.

This is a great look for Substantial who just released the Present [EP] with producer Marcus D, available on iTunes and Bandcamp [Explicit] & [Clean]. You can stream both on Spotify.

He also has a new shirt out, called the Eclipse #BackToLyrics T-shirt from Substantial & HiPNOTT Records, featuring artwork that includes lyrics from Nujabes‘ song ‘Eclipse‘ featuring Substantial from the 2005 album ‘Modal Soul‘. The digital artwork was designed by Substantial himself. Shirts availabe here. Modal Soul album here.

With so much going on, you might want to sign up for updates on Stan’s new Fanbridge Action Page, where you can ask him questions (and he actually answers them!), connect with him on Facebook, Instagram, Twitter, Youtube, Soundcloud, Spotify and more.

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion

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MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI REPORT: Mastering with Substantial

MCMI Report: Mastering with Substantial

MCMI’s own GMS dropped in on Substantial at his Maryland studio and they discussed mastering of your song before release of the record. The prolific MC who is part of The Plague collective explained that you can master your songs yourself, if you know what you are doing. As A&R of HIPNOTT Records one of his responsibilities is coaching and mentoring other artists on the label. As an educator he schools young minds on how to achieve their dreams and goals. In this video, he schools me on the settings he uses to get that extra punch out of his mixes.

The song being worked on is Follow the Master, off of The PAST … [EP] which is available right now at IAmSubstantial.com and other digital outlets. All of the songs pack heat. You should definitely download that.

The PAST EP Cover

 

@GMS_MCMI | @MCMIreport@IamSubstantial

Substantial & Algorythm: Always [EP] (Stream Full Album)


Substantial & Algorythm: Always [EP]

00:00 Lasting Impression (feat. Wayna)
04:08 Black of All Trades
08:04 Tony Stanza (feat. Tonedeff & Marcus D)
13:10 Cool Mornings (feat. Deborah Bond)
16:47 Always (feat. Fjer)

Sub2-By_Tattiana_HowardSubstantial & Algorythm: Always EP dropped a few weeks ago on HipNOTT Records and it is BANGIN’! Always one to “show and prove” Substantial offers you a chance to listen to the new EP in its entirety right on his Youtube Channel. You can choose your level of support, if you’re feeling the music, be it Amazon, Google Play, iTunes & Spotify, referring to friends, liking and commenting on Youtube, etc.

More about the project:

‘Always’ is the second of three EPs leading up to Substantial’s upcoming fourth studio album, The Past Is Always Present In The Future. Always features GRAMMY nominated, Ethiopian-born, singer/songwriter Wayna, QN5 founder and emcee Tonedeff, DC based singer/songwriter Deborah Bond, Danish singer/songwriter/producer Fjer, and Seattle based Bop Alloy producer Marcus D. Musically, Algorythm provides the perfect soundscape for Substantial’s witty and thought provoking lyrics which are sharp as ever.

PurchaseBandcamp
Clean VersionBandcamp
Website: IamSubstantial.com

Substantial’s full length album The Past Is Always Present In The Future drops fourth quarter 2015. Drop a comment and let me know if you’re feeling this project as much as I am.

* SUBSTANTIAL will be rocking with The PLAGUE at the PH MEMORIAL TRIBUTE CONCERT, at SANTOS, in NYC, this Wednesday, August 5th, along with IMMORTAL TECHNIQUE, PHAROAHE MONCH, JEAN GRAE, SEAN PRICE, ROCKNESS, SMIF N WESSUN and many other stellar artists. #ripPH
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@GMS_MCMI | @MCMIreport | @IAmSubstantial

Substantial & The Other Guys: The Past… [EP]

If you haven’t heard the most recent Substantial project The Past … [EP] produced by The Other Guys, it’s really bangin’! I don’t know if you are more into previewing individual tracks, or if you are a ‘youtube’ person, so here’s both.

The Past… is the first of three EPs from Substantial, produced by HiPNOTT Records producer duo and fellow Maryland natives, The Other Guys, which will lead up to his leading up to his fourth full length album, The Past Is Always Present In The Future, dropping fourth quarter 2015. Besides The Other Guys’ production, the EP features Von Pea of Tanya Morgan, Substantial’s protegé, See King and cuts from DJ Jav.

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You can get The Past… [EP] on the usual iTunes, Spotify, DJBooth, etc. BUT purchase the album on Bandcamp and you get a bonus download of Substantial’s 1999 demo tape entitled Before Sunrise: Pre-Hyde Out Demo ’99!  That’s 5 songs on The Past… + 5 songs on the Pre-Hyde Out Demo, for only $5. You can’t beat that.

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Follow: @GMS_MCMI | @Substizzle | @MCMIreport